About Us

Consumers seek individuality and yearn for luxuries in life. Current custom design companies focus entirely on designing and sculpting loud extravagant features for vehicles which take away from the design instead of adding to the brand values of that vehicle.

Jaguar's brand values include producing beautiful fast cars, demonstrating luxury and presence.

We at DSR Design want to build on this reputation and help strengthen the brand, allowing customers to be individuals again.

What does DSR design do and what does it stand for?

We believe in the future of Jaguar but we recognise that customer choice is limited when attempting to personalise their vehicles.

This lack of choice is a result of stringent laws applied to large automotive companies preventing them from achieving their full design potential. DSR Design can bridge this gap by offering more choice to the customer.

We at DSR Design believe in the three rules set by the founder of Jaguar Cars, Sir William Lyons:

• Change the style and design frequently.
• Offer qualities which cannot be provided by the giant automotive companies
• Produce the highest standards of quality